Home Buyers Rely on the Internet to Find Properties

A Gold Coast real estate professional in Australia, James Taylor leverages more than two decades of experience in the industry to lead Atrealty. As general manager of the firm, James Taylor provides an online platform that helps customers and sales associates purchase and sell properties throughout the Gold Coast.

According to Profile of Home Buyers and Sellers by the National Association of Realtors, 90 percent of home buyers utilized the Internet during their real estate search in 2012. Likewise, Google Internal Data saw a spike in real estate searches, which in the third quarter of 2012 recorded a growth of 253 percent in the past four years.

These findings indicate a need for real estate professionals to invest in online platforms to carry out their business, especially with first-time buyers. These newcomers to real estate shopping spend an exorbitant amount of time searching for homes on the Internet. Growing by 5 percent each year on Google, more than half begin their search online, while 77 percent took the initiative to drive by the homes to view them in person. The same can be said of senior citizens in the market for a home; 75 percent of senior buyers utilize the Internet for home searching, and 30 percent actually purchased a home they initially found online.


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